European holiday park brand set to expand in Denmark

Looking for a nice holiday park destination in a new country may be rather daunting. Did you for instance ever hear the name Dayz Resorts and know what they stood for? You may be more acquainted with the name Landal Greenparks, at least that is what the aim of the takeover and brand name change has been for the Landal Greenparks Group.

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It is always a challenge to understand what new unknown brand names stand for when you move to a new country. Since 2016, the five Danish Dayz Resorts, founded originally by Danish entrepreneur Bjarne Bøgh Jensen and his wife back in 1997, they are now both wealthy residents of  Canada, have been owned by the Landal Greenparks Group.

You may be more acquainted with the name Landal Greenparks, at least that is what the aim of the takeover and brand name change has been for the Landal Greenparks Group.

It was established back in 1954 with the first purchase of the holiday park Rabbit Hill by Nillmij, and today Landal Greenparks is the owner of 85  holiday parks all over Europe with more than 13,700 bungalows.

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In Denmark, they run the five acquired parks – now under the Landal brand- all located in Jutland. However, the Danish CEO Søren Sandberg says to Jyllands Posten that they are ready to expand further in Denmark by opening new resorts – spread out more evenly in Denmark’s different regions.

They claim to distinguish themselves from other holiday resort suppliers by offering open nature in their parks, having peace, space and nature as their main characteristics.

The five Danish parks are : Landal Rønbjeg Feriecenter, Landal Ebeltoft, Landal Grønhøj Strand, Landal Seawest and Landal Søhøjlandet. In Denmark they have indoor facilities enabling them to be open all year round- however check for indoor pools as they do not all have that kind of facility – for instance Landal Grønhøj Strand does not.

By Bente D. Knudsen Picture: PR/Søhøjlandet.