Once a year Tuborg sends out Tuborg Christmas beer also known as the launch of the annual J-DAY

Friday 3 November is J-day, the Christmas beer day. At exactly 20:59, to be more precis, you can take part in this fun tradition, first launched by TUBORG in the 1990’s.

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By Bente D. Knudsen    Picture:  Courtesy of Natalia Kure

The J-dag stands for Julebryg. Not just any Christmas beer, but the one from Tuborg.

It’s a festive day, and all over the country, Tuborg’s nissegirls and boys drive around and make sure that Tuborg Christmas beer is in abundant supply.

On this day, and until sold out (beginning of January), you can buy Julebryg and Christmas beer from other brands in all Danish retail outlets and in a large number of bars, restaurants and coffee houses normally serving beer.

When I was a student, the J-day was always the first Thursday in November – much to the annoyance of schools and universities. As you can imagine, Friday was not a good day to be a teacher!

In recent years, the breweries have been obliged to change it to the first Friday of November to reduce the public disturbance caused by the party day it is.

If you are going out on the 3 November, maybe select, or avoid, the outlets that participate in the special Tuborg J-day event (depending on your actual party mood).

And if you take any public transport late at night, be prepared for happy, maybe even tipsy passengers on their way home.

The article continues below.

Find below the official list of Tuborg participating J-day outlets for all of Denmark.

COPENHAGEN AND SUBURBS

København V:
Axelborg Bodega
Bar 42
Cafe 33
Cafe Bryggeriet
Cafe Ludvigsen
Cafe Skammekrogen
Café Trold
Carls Øl og Spisehus
GAY Cph
Grotten
Jernbanecafeen
Københavns Professionshøjskole
Larsens Plaz
Next House
OIP Karaoke Bar
Oscar Bar og Cafe
Proud Mary
Pub og Sport
The Old English Pub
The Old Irish Pub Vesterbrogade
The Scottish Pub
The Shamrock Inn – The Irish Pub
Zeppelin Cph

København Ø:

København S + SV:

Amager Bio
Bullseye
Cafe Langebro
Cafe Engholm
Cafe Femøren
Jaguar Bodega
Kareten
Post Bodegaen
Restaurant Sundby Sejl
The Old Irish Pub Amager

Frederiksberg:

Rødovre + Hvidovre + Brønshøj:

Albertslund Sport Pub
Cafe Bobby
Cafe Claudio
Hos Ramus
Munken Pub
Mac Donalds Pub
Vi ses hos Berg

Valby + Vanløse:

Cafe Cire
Cafe Ålholm Bodega
Hotel Fy & Bi
Nanok
Mølle Cafeen
Snoppy

Kastrup:

Air Pub
Beghuset
Cafe Bredager
Cafe Espersen
Fasan Pub
Papilone
Oksen Bodega

Hellerup + Kongens Lyngby + Gentofte:

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Århus

Agners Bodega
Alkymia Kemisk institut
Annalises Bar
Apollon
Baren.dk
Bitterbar
Bro Cafeen
Cafe Jorden
Cafe Smagløs
Cafe Århus
Casino Bar
Cirkus Kroen
Den Gyldne Kro
Die Bierbar
Drudenfuss
El Loco
Flintstone Pub
Guldhornene, Århus
Harmonien
Heidis Bier Bar Aarhus
Hos Anders
Hunters Pub
Jacob Skomager
LA Tequila Bar Aarhus
Lava
London Bar
Merchant Room – Tir Na Nóg
Oops
Panenka
Peder Wessel
Pinds Cafe
Pubben
Rabalder Bar
Restaurant Den Hvide Hest
Sherlock Holmes
Studenternes Hus
Søren Bruun
Teaterkatten
The Golden Lion
The Old Irish Pub Århus
Theo’s Bar
Tir Na Nóg – Tap Room
To Kolde
Vinstuen
Værtshuset
Waxies
Wilis

Højbjerg + Tranbjerg + Solbjerg + Trige + Tilst + Skødstrup

Bodega Posthuset
Bodega Værkstedet
Bowl n Fun Århus
Restaurant Smedien
Rundhøj Bodega
Tranbjerg Bodega

Find more bars that participate in other cities around  Denmark here.