Once a year Tuborg sends out Tuborg Christmas beer also known as the launch of the annual J-DAY

Friday 7 November is J-day, the Christmas beer day. At exactly 20:59, to be more precis, you can take part in this fun tradition, first launched by TUBORG in the 1990’s.

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By Bente D. Knudsen    Picture:  Courtesy of Natalia Kure

The J-dag stands for Julebryg. Not just any Christmas beer, but the one from Tuborg.

It’s a festive day, and all over the country, Tuborg’s nissegirls and boys drive around and make sure that Tuborg Christmas beer is in abundant supply.

On this day, and until sold out (beginning of January), you can buy Julebryg and Christmas beer from other brands in all Danish retail outlets and in a large number of bars, restaurants and coffee houses normally serving beer.

When I was a student, the J-day was always the first Thursday in November – much to the annoyance of schools and universities. As you can imagine, Friday was not a good day to be a teacher!

In recent years, the breweries have been obliged to change it to the first Friday of November to reduce the public disturbance caused by the party day it is.

If you are going out on the 7 November, maybe select, or avoid, the outlets that participate in the special Tuborg J-day event (depending on your actual party mood).

And if you take any public transport late at night, be prepared for happy, maybe even tipsy passengers on their way home.

The article continues below.

Find below the official list of Tuborg participating J-day outlets for all of Denmark.

COPENHAGEN AND SUBURBS

København V:

Axelborg Bodega
Bar 42
Blomsten
Bryggerens
Cafe Ludwigsen
Cafe Skammekrogen
Grotten
Jernbanecafeen
John & Woo
Larsens Plaz
MEININGER Hotel Copenhagen
Nevermind – Axeltorv
Next – House Next Bar Copenhagen
Old Irish Pub Karaokebar
Oscar Bar og Cafe
Proud Mary
Pub & Sport
Restaurant Klubben
Steel House
Studiecafeen Humlen
The Goat
The Old English Pub
The Old Irish Pub Vesterbrogade
The Scottish Pub
The Shamrock Inn – The Irish Pub
Woodys
Zeppelin Bar

København Ø:

Foreningen Cafedrift
Chevys
Lumskebuksen

København S + SV:

Amager Bio
Cafe Engholm
Cafe Femøren
Jaguar Bodega
Post Bodegaen
Restaurant Sundby Sejl
The Old Irish Pub Amager

Frederiksberg:
A.V.F. Landbohøjskolen
Alhambra
Alleenberg
Bartof Station
Cafe Bartof
Cafe Moccador
Cafe Viggo
Det Gamle Posthus
Frederik VI
Gravens Rand
London Pub
The Old Irish Pub Smallegade

Valby and Vanløse:
Cafe Ålholm Bodega
Cafe Cire
Hotel Fy & Bi
Mølle Cafeen
Nanok
Snoopy Bodega

Brønshøj:
Vi Ses Hos Berg

Hellerup + Kongens Lyngby + Gentofte:

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Find more bars that participate in other cities around Denmark here.